a complete unknown¶

For those asking why anyone would vote against unionizing:

• Most people have never been in a union, so you're asking them to take a chance on a complete unknown.

• People are loss-averse, and weigh the potential to lose what they have more heavily than potential gains. - The employer spends huge amounts of time and money reaching every single worker multiple times. They have everyone's contact info, and can hold everyone's jobs hostage. Union organizers have to struggle to reach people they've never met. - Workers can't be expected to just "do their own research" and figure out the importance of unions, because there's a ton of anti-union propaganda they have to sift through.

• The broader culture is suffused with anti-union tropes that often outweigh pro-union sentiment. - The employer often heavily implies that if there was a union, they'd "be forced" to shut down. This is not an idle threat: work sites have been closed to crush unions.

Union organizing is an enormous uphill battle against legitimate fear and the cultural hegemony of capital.